International digital commerce agency Tryzens is backed by WestBridge in management buyout

Capital Law has advised private equity firm WestBridge, on their support of the management buyout (MBO) of international digital commerce agency Tryzens.

The MBO marks the first investment from WestBridge’s 3rd fund, enabling Tryzens, which lists Sweaty Betty, Cotton On Group and Treasury Wine Estates among its clients, to pursue ambitious global expansion plans and further enhance its range of digital commerce services. The MBO by WestBridge facilitates an exit for Scottish Equity Partners.

WestBridge was advised by Capital Law’s Corporate team led by Tom Kelleher, alongside Gareth Williams-Davies, Cath Golledge, Chloe Walsh & Sara Thomas, with our Banking & Finance team advising WestBridge on the strategic funding of the acquisition of Tryzens.

Ed Minton, Investment Director at WestBridge, said:

We are delighted to have completed our investment in Tryzens, the first deal in our third fund. Tryzens is a fantastic business that is client focussed and growth orientated. We have backed an exceptionally strong team and we look forward to supporting the business in achieving its global growth ambitions.

We are grateful to Capital Law for their support with this deal – their commercial advice and tireless work ethic meant we were able to complete within a challenging timeframe. Capital have supported us consistently across our Fund I and Fund II investments and it was great to have them alongside us on our first investment in Fund III.

Tom Kelleher, who leads Capital’s Corporate & Private Equity team, said:

WestBridge has, over its 1st and 2nd funds, a proven track record on backing great businesses with strong and ambitious management teams and this investment is another great example. The Tryzens team led by Andy and Edd, partnering with the experienced WestBridge team, will no doubt continue to build on their international success working with some of the world’s biggest names in retail. A great investment to kick start WestBridge’s 3rd fund.