Motivating the 'what's in it for me' workforce
We are confronted with challenges never before experienced in our workforce, prompted by four generations of employees all working in the same organisations. The presentation is based on work done in the US by generational expert Cam Marston and covered in his very successful book, Motivating the ‘What's in it for me’ Workforce.
The presentation will give you an understanding of the four generational groups in the workforce today and give an insight into how to successfully integrate them into a productive and competitive workforce.
“Organisations that can embrace generational differences and truly engage across and understand the generational groups gain real competitive advantage, both in recruiting talent and efficiently producing goods and services.”
This course is aimed at senior managers and is suitable for groups of 10 to 20.
Delegate Feedback
"First time I am aware of that generational differences have been covered in a seminar - very thought provoking"
"Explaining each groups expectations was invaluable"
"Generational analysis - Very interesting and real"
About the Trainer
Viv Du-Feu is an experienced, polished and charismatic presenter who has lectured for a number of years within the education and commercial sectors. He regularly appears at international conferences and development workshops, furthering professional best practice in the people management sphere.
“The incredible Viv Du-Feu works with multinationals and domestic clients on strategic issues.”
Chambers & Partners

